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I’m A Celeb loses whopping 5million viewers amid mounting complaints of dull line-up - The Sun

I’M A Celeb has lost more than five million viewers since the start of the series amid mounting complaints about the dull line-up.

The first episode fronted by Ant and Dec last month pulled in 10.63 million, but just 5.46 million saw Saturday’s show.

 I'm A Celeb has lost a whopping 5 million viewers amid mounting complaints about the show's dull line-up
I'm A Celeb has lost a whopping 5 million viewers amid mounting complaints about the show's dull line-upCredit: Rex Features

And to make matters worse for producers, each night’s programme is averaging 1.23 million fewer than its equivalent episode last year.

An industry source said: “Seemingly, some viewers haven’t stuck about after seeing who was taking part.

“There are some great names in Caitlyn Jenner and Ian Wright, but with every big star there must be lesser-known people — and some viewers think there are just too many unknowns.

“There hasn’t been heaps of drama and viewers look to be turning off in quite large numbers at the moment.”

 The show's first episode, which featured Jacqueline Jossa performing a high-rise plank walk, pulled in 10.63 million viewers
The show's first episode, which featured Jacqueline Jossa performing a high-rise plank walk, pulled in 10.63 million viewersCredit: Rex Features

And viewers have also noticed a huge lack of sexy scenes after the show’s female stars opted to stay away from the camp’s iconic waterfall shower.

Which has proved a hit in previous years thanks to campmates including Myleene Klass and Vicky Pattison.

Sunday night’s show saw unknown comic Andrew Maxwell get the boot, having followed Radio 1 DJ Adele Roberts out of the jungle.

Minor squabbles have seen former footballer Ian clash briefly with Andrew, and James Haskell accusing Kate Garraway of “stupidity” — but little to really get viewers talking.

 Each night’s programme is averaging 1.23million fewer than its equivalent episode last year
Each night’s programme is averaging 1.23million fewer than its equivalent episode last yearCredit: Rex Features

In fact, there has been more drama away from the cameras after Jacqueline Jossa was allowed to make contact with husband Dan Osborne over claims he cheated on her with campmate Myles Stephenson’s ex Gabby Allen.

The allegation prompted the ex-EastEnders star to break down and remove her wedding ring.

 Nadine Coyle and Adele Roberts — who has since been eliminated —carry out the show's 'Pontoon of Doom' challenge
Nadine Coyle and Adele Roberts — who has since been eliminated —carry out the show's 'Pontoon of Doom' challengeCredit: Rex Features
 There are some great names including the likes of Caitlyn Jenner, pictured covered in horrifying creepy crawlies
There are some great names including the likes of Caitlyn Jenner, pictured covered in horrifying creepy crawliesCredit: Rex Features
 There have been minor squabbles, involving both James Haskell and Ian Wright, but little to really get viewers talking
There have been minor squabbles, involving both James Haskell and Ian Wright, but little to really get viewers talkingCredit: Rex Features



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I’m A Celeb loses whopping 5million viewers amid mounting complaints of dull line-up - The Sun
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